1.27.11 - (1.27.11) Telephone Surveys Administration of a...

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(1.27.11) Telephone Surveys Administration of a survey questionnaire via telephone Typically conducted by a team of trained interviewers Stages of a telephone survey Including a short and straightforward questionnaire and a detailed instruction manual for interviewers Advantages of a Telephone survey More control than mail surveys Higher response rates than mail surveys, especially when multiple callbacks are used Faster than mail surveys Reasonable cost Disadvantages High refusal rates (low incidence rates) Difficult to keep respondents on the phone (10-15mins) Short questionnaire with uncomplicated response option Hard to collect sensitive information Unable to use visual stimuli Incomplete sampling frame (telephone directory) o Unlisted numbers, incorrect numbers o Rise of the cell-phone only people Interviewer bias: unintended influence of interviewers o Recommendations for interviewers pg 124 Personal Interviews An interviewer administers a survey questionnaire to a
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This note was uploaded on 02/14/2011 for the course ADPR 3130 taught by Professor Lee during the Spring '11 term at University of Georgia Athens.

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1.27.11 - (1.27.11) Telephone Surveys Administration of a...

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