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Unformatted text preview: sensitivity, lower prices, and reduced monopoly power Complications to the two models: 1. Several contradictory ways of understanding the causal relationship between advertising and price 2. Difficulty in estimating the relationship between advertising and price premium 3. Brand loyalty has uncertain/unclear implications 4. Impact of the Internet...
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This note was uploaded on 02/14/2011 for the course ADPR 5140 taught by Professor Krugman during the Spring '11 term at University of Georgia Athens.
- Spring '11