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Unformatted text preview: o 1. We are exposed to so much of it o 2. It is simple-minded and easy to understand o 3. It’s public Complexity • Advertising is much more complex • Everyone has an opinion • Hard to isolate • Tip of the ice bergs- the ads Few Right Answers • Issues will not be black and white • You determine your perspective, but be willing and able to defend that perspective • Not an advocate or apologist • His role- push to confront the larger issue **Name and 4 issues on paper of what you want to write about & read NYT article -manipulation, materialism and social values-gender, sex in advertising -advertising and the media-stereotypes, human portrayals...
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- Spring '11
- Sociology, Groucho Marx, personal ethics Advertising, NYT article -manipulation, larger issue **Name