Unformatted text preview: • Advertising reflects how we lived in the past, how we live now, and how we might live in the future • These reflections are idealized and cumulative • They tell us about work, play, family life, fashion, styles, and more • Ads reflect a form of journalism—chronicle and record life Value, Value Systems & Values • A value is an enduring belief that a mode of conduct or state is personally and socially preferable to an opposite mode or state, involving a balancing of opposites. • A value system is an enduring organization of beliefs along a continuum of relative importance. • Values, then, are hierarchically prescriptions and proscriptions of actions....
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- Spring '11