2.3.11 - (2.3.11) Attention: Chapter 4 Attention Process of...

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(2.3.11) Attention: Chapter 4 Attention Process of concentrating on specific features of the environment or on certain thoughts or activities o Selective: excluding of other features of the environment o Limited: in capacity and timing o Both overt and covert: we can consciously attend to information but some information grabs our attention Selective Attention Ability to focus on one message and ignore all others Filter out some information Promote other information for further processing We do not attend to a large fraction of the information in the environment Research Method: Dichotic Listening One message is presented to the left ear and another to the right ear Participant “shadows” one message to ensure he is attending to that message Can we completely filter out the message to the unattended ear and attend only to the shadowed message? Results of Dichotic Listening Participants could not report the content of the message in unattended ear o Knew that there was a message o Knew the gender of the speaker However, unattended ear is being processed at some level o Cocktail party effect o Change in gender is noticed o Change to a tone is noticed What does this tell us? o
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This note was uploaded on 02/14/2011 for the course PSYC 4100 taught by Professor Unsworth during the Spring '09 term at UGA.

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2.3.11 - (2.3.11) Attention: Chapter 4 Attention Process of...

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