Chapter 1 Notes - Chapter 1 What is Public Relations Public...

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Chapter 1- What is Public Relations? Public Relations Industry $10 billion industry 200,000 practitioners Fast growing U.S. has one of the most developed PR gained jobs during recession, advertising loss jobs PR Practitioners Young Female white (predominantly) Starting to change Starting salaries ( can be low, depend on where you’re working) Top PR Agencies Fleishman Hillard o Edelman o Largest independent agency Weber Shandwick o Once had the highest billing Ketchum Burson-Marsteller o Austin office focuses on public affairs o Multicultural practice in Miami What is public relations?
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PR can help a company grow Communication-help to create a company’s image Reputation Manager-maintain an image Employee Relations-boost employee productivity Community relations Helps a company be more profitable and grow The PR Process Research Action Planning (creating a strategy/plan) Communication (implementation of plan)
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Chapter 1 Notes - Chapter 1 What is Public Relations Public...

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