chapter 2 notes - Chapter 2- History of Public Relations PR...

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Chapter 2- History of Public Relations PR is not a new thing Pope Gregory XV College of propaganda: to promote Catholic faith against reformation 17 th century PR in Colonial History Boston Massacre: used to promote anti-British sentiment; Samuel Adams wrote about it in a away that made the colonist the total innocent victims; promoted more war support Boston Tea Party: staged event to show our message to the public Samuel Adams: behind the plan to try and get support for the war; came up with slogans, staged the Boston Tea Party; PR for the war Federalist Papers: 85 pamphlets, talking about the Constitution and why it was created; trying to get support for ratification PR helped shape U.S. History Manifest Destiny: idea of going across the nation to settle, and the promotion of that idea Abolition: sit-ins, marches Women’s Rights Prohibition Amos Kendall Former Kentucky newspaper editor First presidential press secretary for President Andrew Jackson: congressional liaison, polling, counsel, ghost writer P.T. Barnum Barnum and Bailey Circus, The greatest show on Earth Master Showman Barnum was named one of the 100 most important people of the millennium Barnum: Pseudo-events
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Pseudo event: events created just to give reporters something to report
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This note was uploaded on 02/14/2011 for the course PUBLIC REL 3343 taught by Professor Daraquakenbush during the Spring '11 term at Texas State.

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chapter 2 notes - Chapter 2- History of Public Relations PR...

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