Corporate vs PR - More jobs Expense/first cut Vested in...

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Corporate vs. Agency PR Structure of Agency Account Team 1) VP 2) Account Director 3) Account Supervisor 4) Senior Account Executive 5) Account Executive 6) Assistant Account Executive/Account -generally work with the same people on a few different accounts, balance off strengths and weaknesses -more opportunities for advancement with this structure -promoted more frequently at an agency than with corporate; billed out at different hourly rates based on position; timesheets Corporate PR Structure Sales and Marketing o Sales o Product Marketing/Product Management o Marketing Communications Public relations o More focused on company image o Management function Or Sales and Marketing
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o Sales o Marketing communications and PR Product PR, less management o Product Marketing/Product Management MARCOM PR Advertising Direct Mail Tradeshows Online Sales support Corporate vs. Agency CORPORATE Higher salary Deep knowledge of company/industry Work in a silo (by yourself) Varied job function
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Unformatted text preview: More jobs Expense/first cut Vested in Company (worried about the ups and downs) AGENCY Quicker promotions Knowledge of many industries Team Focused job functions Staffing depends on clients Many companies (have a good match between client and agency team) Skills Corporation vs. Agency CORPORATE Writing Planning Design Web Project Management AGENCY Writing, writing, and more writing Pitching Media Planning Client service Advantages of Outsourcing PR to an agency Media expertise Domain expertise Outsider view Resources Staffing flexibility Advantages to keeping PR in-house Cost savings Company/product expertise Understands company politics Can do more than media relations Agency Specialization Agencies specialize Specialization within agencies o Consumer o Tech o Sports o Digital o Travel/tourism...
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Corporate vs PR - More jobs Expense/first cut Vested in...

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