Corporate vs PR - • More jobs • Expense/first cut •...

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Corporate vs. Agency PR Structure of Agency Account Team 1) VP 2) Account Director 3) Account Supervisor 4) Senior Account Executive 5) Account Executive 6) Assistant Account Executive/Account -generally work with the same people on a few different accounts, balance off strengths and weaknesses -more opportunities for advancement with this structure -promoted more frequently at an agency than with corporate; billed out at different hourly rates based on position; timesheets Corporate PR Structure Sales and Marketing o Sales o Product Marketing/Product Management o Marketing Communications Public relations o More focused on company image o Management function Or Sales and Marketing
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o Sales o Marketing communications and PR Product PR, less management o Product Marketing/Product Management MARCOM PR Advertising Direct Mail Tradeshows Online Sales support Corporate vs. Agency CORPORATE Higher salary Deep knowledge of company/industry Work in a silo (by yourself) Varied job function
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Unformatted text preview: • More jobs • Expense/first cut • Vested in Company (worried about the ups and downs) AGENCY • Quicker promotions • Knowledge of many industries • Team • Focused job functions • Staffing depends on clients • Many companies (have a good match between client and agency team) Skills Corporation vs. Agency CORPORATE • Writing • Planning • Design • Web • Project Management AGENCY • Writing, writing, and more writing • Pitching • Media • Planning • Client service Advantages of Outsourcing PR to an agency • Media expertise • Domain expertise • Outsider view • Resources • Staffing flexibility Advantages to keeping PR in-house • Cost savings • Company/product expertise • Understands company politics • Can do more than media relations Agency Specialization • Agencies specialize • Specialization within agencies o Consumer o Tech o Sports o Digital o Travel/tourism...
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Corporate vs PR - • More jobs • Expense/first cut •...

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