MKTG Final Review Questions - 1. Choose the correct...

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Unformatted text preview: 1. Choose the correct spelling for the missing word. "I have worked for three ______ so far in my work career." Student Response Correct Answer 1. companies. 2. companys. 3. companys. 4. No spelling above is correct. Score: 2/2 2. The ability to maintain belief in an institution or goal is known as: Score: 0/2 3. We remember 10 percent of what we read, 20 percent of what we hear and 70 percent of what we speak. What percentage of what we see do we remember? Score: 2/2 4. Is the statement this laptop weighs only 3 pounds a Feature, Advantage or Benefit of a sales solution? Score: 2/2 5. The consumer buyer decision process consists of five stages. From the list below, which is the first step? Score: 2/2 6. In an interview, wouldnt you agree this job requires good communication skills? is an example of which type of question? Score: 2/2 7. Goal directed behavior is known as: Score: 2/2 8. In sales, what is incentive based compensation? Score: 0/2 9. What is the act of creating changes in attitudes and behaviors called? Score: 2/2 10. SPIN selling describes four types of questions: Situation (S), Problem (P), Implication (I) and Need-Payoff (N). What type of question is: Would having a machine that copies color as well as black & white increase your productivity? Score: 0/2 11. From the list below, what type of salesperson is likely to be selling life insurance? Score: 0/2 12. In the selling communication model, what is the word used to describe any physical or psychological distraction? Score: 0/2 13. From the list below, what factor is a reason that the traditional sales model is less effective in high value sales? Score: 0/2 14. In an interview, how many times have you been married? is an example of which type of question? Score: 2/2 15. SPIN selling describes four types of questions: Situation (S), Problem (P), Implication (I) and Needs-Payoff (N). What type of question is: "Is your equipment purchased or leased?" Score: 0/2 16....
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MKTG Final Review Questions - 1. Choose the correct...

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