Aristotle Rhetorical Appeals

Aristotle Rhetorical Appeals - 3 Logos Rational Appeals o...

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Professional Writing September 9, 2009 Aristotle Rhetorical Appeals 1. Ethos- Authors credibility o Why are you the best to send? 2. Pathos and Emotional/Affective Appeals o How will it transform employees/workplace (efficient, happy, motivated, enthusiastic, encouraging) o What emotion do you want to evoke from your reader/supervisor
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Unformatted text preview: 3. Logos- Rational Appeals o Logical cause-effect, competition, etc. o Economy, industry, region, etc. 4. Closing Enth- Forward looking/Deadline(need response) o “I’ll be happy to create more formal proposal for ____...
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