Consumer culture- Born to Buy review

Consumer culture- Born to Buy review - home about my story...

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home about my story contact archives get via email twitter! small business Previous Post: The Simple Dollar Morning Roundup: Gift Bag Edition Next Post: How to Create A Nifty Visual Savings Goal Reminder Review: Born to Buy 28comments 13Share November 2, 2007 @ 10:00 am - Written by Trent Categories: Books Bookmarks: del.icio.us , reddit The influence of consumerism on my children has been a concern to me for a long time. From the moment I first held my son, I realized that I had a deep responsibility to raise him with strong values and the ability to reason through information presented to him, and I feel exactly the same way about my daughter. To me, modern consumerism is just a bunch of noise attempting to drown out this message, using any number of ploys to convince my children to not make well-reasoned decisions, particularly when it comes to material goods and money. Born to Buy focuses in on those very issues. It’s written by Juliet Schor, who also wrote The Overspent American , a book focusing on adults and consumerism that I reviewed a while back and quite enjoyed .
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Much like Schor’s earlier book, I found Born to Buy thoroughly well-researched and insightful, but did it really open my eyes to the relationship between consumer behavior and my children? Let’s dig into the book and find out. Digging Into Born to Buy One quick comment: this book is fact-packed and well researched . In fact, it’s almost overwhelming and I found myself reading it in chunks and on occasion tracking down referenced source materials to find out more. To me, this is a good thing; to others, it may come off like drinking from a fire hose. Introduction The book opens with a historical perspective of the history of marketing, going back to the nascent days when children weren’t marketed to at all, forward to the period between World War I and World War II where marketing for child-targeted products were pitched at the parents, on to today where most advertising is targeted at children in some way or another. The Changing World of Children’s Consumption To be honest, I found this chapter depressing. It cites a huge number of studies to show that children are more involved in consumer-oriented decision making than ever before, but that’s not led to a good result. Children often tie their own self worth to the material goods around them, to a level far unprecedented compared to previous generations of children. A majority of children in the United States are directly involved in the consumer decisions of the family (things like automobile purchases) and their sense of identity is somewhat based on the outcome of those decisions. This leads to several things: children today are more likely to have emotional and mental
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This note was uploaded on 02/15/2011 for the course HIST 302 taught by Professor Litwicki during the Spring '11 term at SUNY Fredonia.

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Consumer culture- Born to Buy review - home about my story...

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