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OUTLINE Ch 14 Concessions Management

OUTLINE Ch 14 Concessions Management - Concession...

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Concession Management, Ch.14 Symbolized the relationship between athletic events for over 100 years _technology_ & _customer_ _services_ drastically changed the concession industry. Increase in new _facilities_ & _amenities_ — two-tier business that includes merchandise sales
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Types of Concessions _Food_ _Parking_(expensive charge at the game) _Merchandise_(T-shirt, hats etc.) Beauty/Hair Salon _Pro shop_(retail place) _Barber shop_ Barber shop
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Keys to Concession Operations Serving food at _reasonable_ prices developing _market_ strategy managing _finances_ designing a _business_ plan _purchasing_ controlling _inventory_ (computer systems, one of the way they store the bottle or cup, they count the bottle top or the cup to know how many inventory they need) understanding _business_ law
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Keys to Concession Operations Continued _housekeeping_ requirements establishing _prices_ marketing _conveninence_ foods (bundle food) Concession stands Event Catering Special-events catering In house or contract out
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Major shortcomings in concession operations too _few_ concession _stands_ inadequate _kitchen_ location and space no _floor_ drains no provision for a commissary for _vending_ operations poor location of service _elevators_ no provisions for _exhaust_
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Major shortcomings continued poor location of _loading_ and storerooms inadequate _ventilation_ insufficient _energy_ and water availability lack of _wide_ concourse areas to facilitate _traffic_ control
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Concessions should be ... conveniently located to all _seats_ well-_organized_ bright, colorful, _well-lit_ and decorated able to _generate_ the aroma of food efficient _location_ of equipment, food, and cash _registers_ constructed with attention grabber _menu_ boards
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Facts Efficiently managed concession operation plays a vital role in financial success - estimates concession revenue generates almost _60_% of operating revenue for some facilities $_350,000_ for 1 collegiate football game $40-50,000 for hockey or basketball (depends on the attendance as well) Colleges pay around _25_% to outsource and
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