SupplyChainGarments_AlejandroGonzalez

SupplyChainGarments_AlejandroGonzalez - SupplyChain Of...

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Supply Chain Of High Fashion Garments FALL/WINTER 2011:2012 MEN’S COLLECTION By Alejandro Damianne Gonzalez Graduate School of Business College of Business and Economics De La Salle University
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Abstract The fashion industry evolves at high speed, modifying the supply chains to adjust to new market  conditions. We have recently witnessed how very successful brands experience sudden growth,  whereas others decline sharply, in a general environment of favorable development where  market conditions change constantly. Among the most relevant changing conditions in the  industry are unpredictable and unstable demands, off-shoring and globalization of the supply  chain, increasing product obsolescence and the very high cost of sales outlets. History Design duo Domenico Dolce (b. 1958, near Palermo, Sicily) and Stefano Gabbana  (b.1962, Milan, Italy) are known for making "stars look like stars". Their sexy styles are often to  be seen on the likes of Isabella Rossellini, Demi Moore, Nicole Kidman and Madonna, for whom  they created the now-famous "Kylie Minogue" tribute T-shirt. They also created the costumes for  Madonna's Girlie Show in 1993, as well as Whitney Houston's 1999 tour. Partners both in life and in business, the pair met while working as assistants in an atelier in  Milan. Sharing a love of the baroque, they made their name together in 1985, when the  organizers of the Milano Collezioni invited them to take part in a fashion show to launch "New  Talents". The following year, they presented their first independent women's ready-to-wear  show. Since then, they have introduced menswear and a line of signature fragrances, and  opened shops in Italy, Japan, Hong Kong and, in 1999, in London (the London salon, designed  by British architect David Chipperfield, is testament to the designers' love of mixing their own  Mediterranean spirit with English eccentricity).
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prints have been described as "haute hippydom" taking inspiration in particular from Italy's  prestigious film history. "When we design it's like a movie," says Domenico Dolce. "We think of  a story and we design the clothes to go with it." They claim to be more concerned about  creating the best, most flattering clothes than sparking trends, once admitting that they wouldn't  mind if their only contribution to fashion history was a black bra.
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This note was uploaded on 02/15/2011 for the course GSB 4346 taught by Professor Sss during the Spring '10 term at De La Salle University.

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SupplyChainGarments_AlejandroGonzalez - SupplyChain Of...

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