The fashion industry evolves at high speed, modifying the supply chains to adjust to new market
conditions. We have recently witnessed how very successful brands experience sudden growth,
whereas others decline sharply, in a general environment of favorable development where
market conditions change constantly. Among the most relevant changing conditions in the
industry are unpredictable and unstable demands, off-shoring and globalization of the supply
chain, increasing product obsolescence and the very high cost of sales outlets.
Design duo Domenico Dolce (b. 1958, near Palermo, Sicily) and Stefano Gabbana
(b.1962, Milan, Italy) are known for making "stars look like stars". Their sexy styles are often to
be seen on the likes of Isabella Rossellini, Demi Moore, Nicole Kidman and Madonna, for whom
they created the now-famous "Kylie Minogue" tribute T-shirt. They also created the costumes for
Madonna's Girlie Show in 1993, as well as Whitney Houston's 1999 tour.
Partners both in life and in business, the pair met while working as assistants in an atelier in
Milan. Sharing a love of the baroque, they made their name together in 1985, when the
organizers of the Milano Collezioni invited them to take part in a fashion show to launch "New
Talents". The following year, they presented their first independent women's ready-to-wear
show. Since then, they have introduced menswear and a line of signature fragrances, and
opened shops in Italy, Japan, Hong Kong and, in 1999, in London (the London salon, designed
by British architect David Chipperfield, is testament to the designers' love of mixing their own
Mediterranean spirit with English eccentricity).