The pitch ppt - – Healthy fast food – Wendy’s – Peace of mind – FedEx – Authentic athletic performance Nike A Few Suggestions(3 • 10

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
The Pitch Presenting Your Plan
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Pitch Everything in life is a sell … at some level What you’re selling in the pitch: This makes imminent sense We’ve got passion It’s so good we can’t afford to let it go by nor to fail You’ve just got to drill down and read our plan and give us a hearing
Background image of page 2
A Few Suggestions The Start Catch their attention maybe with an example Make them know in the first 30 seconds what you do – what you’re proposing Example Focus on making meaning, not money Increase the quality of life Fix something that is bad Prevent the end of something good The money will follow
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
A Few Suggestions (2) Present a mantra, not a mission Missions are too long and too confusing Example: The mission of XX is to deliver quality products and services for customers through leadership, innovation and partnerships Who is this? Wendy’s Here’s some mantras
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: – Healthy fast food – Wendy’s – Peace of mind – FedEx – Authentic athletic performance - Nike A Few Suggestions (3) • 10% science / 90% business – Don’t bore them with how cool the science is • The pitch is all about how compelling is the business case • It helps to show that: – You’ve flattened the learning curve and lowered the barriers to adoption • Nuclear powered mousetrap – Need a PhD in Physics to set – Cost $500K for one – Have to drive 300 miles when it goes off because of radioactivity – You think differently • Not like an engineer – build a prototype – You polarize people • You haven’t come up with something that’s for everyone A Few Suggestions (4) • Practice until you’re comfortable • Practice some more • Helps to create the impression you’re talking to them, not at them Questions?...
View Full Document

This note was uploaded on 02/15/2011 for the course ENT 3003 taught by Professor Rossi during the Spring '11 term at University of Florida.

Page1 / 7

The pitch ppt - – Healthy fast food – Wendy’s – Peace of mind – FedEx – Authentic athletic performance Nike A Few Suggestions(3 • 10

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online