crisis communications ppt

crisis communications ppt - Crisis Communications

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 2/16/11 Click to edit Master subtitle style Crisis Communications Definitions, Theories, Strategies, and Case Studies
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 2/16/11 Communicating in a crisis is different r In a serious crisis, all affected people . . . Take in information differently Process information differently Act on information differently e In a catastrophic event: communication is different
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 2/16/11 Communicating in a Crisis Is different r Uncertainty is greatest concern for most e Reduce anxiety-Give people things to do e Public seeks restored self-control e Public must feel empowered – reduce fear and victimization
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 2/16/11 The Risk of Disasters Is Increasing r Increased terrorism e Population density e Aging U.S. population e International travel speed
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 2/16/11 What the public seeks from crisis communication 5 public concerns. . . 1. Gain wanted facts 2. Empower decision making 3. Involved as a participant, not spectator 4. Provide watch-guard over resource allocation 5. Recover or preserve well-being and normalcy
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 2/16/11 What the Public Will Ask First r Are my family and I safe? e What have you found that may affect me? e What can I do to protect myself and my family? e Who caused this?
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 2/16/11 What the Media Will Ask First r What happened? e Who is in charge? e Has this been contained? e Are victims being helped? e What can we expect? e What should we do? e Why did this happen?
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 2/16/11 Mass Media Function in Crisis Doris Graber (1980) argued mass media perform an  indispensable function during crises: “in diffusing  information to the public and officials, in  interpreting the meaning of events, and in providing  emotional support for troubled communities” (p.  239). Journalists play important roles during crises as  well: 9/11
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Crisis Communications r During Crises, the media play a vital role in providing people with information. e
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crisis communications ppt - Crisis Communications

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