Television and Children ppt

Television and - Television and Children Learning Overview o Children in the United States watch an average of 3 to 5 hours of television every day

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Television and Children: Learni
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Overview o Children in the United States watch an average of 3 to 5 hours of television every day. o Kids who watch TV have less time for playing, reading, doing homework, and talking with other children and adults o TV has been shown to affect both social and emotional behavior
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LEARNING FROM TV o Children recall visual information more. o TV reduces imagination and creativity. o TV exposure may affect reading, perhaps by displacing books or time spent reading.
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Sesame Street (1969) 1. Increases vocabulary and pre-reading skill. 2. Positive social skills and increased ethnic tolerance. (children become more positive about children of other races; increases cultural pride among minority children) 3. Better school grades in English, math, science. 4. Effects are greater when combined with parental discussion .
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Programming for Children o 1990 Children’s Television Act (clarified by the FCC in 1996) requires all television stations to provide at least 3 hours per week of educational and informational programming for children. o Nickelodeon, Channel One, Disney Channel o “Kidvid” advertising—80% is concentrated on toys, cereal, candy, snacks, and fast food restaurants
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Aspects of Advertising Effects o Children often do not differentiate between commercials and programs. o Children do not understand or perceive disclaimers. o Blending programs and products— The Transformers, Smurfs, Teenage Mutant Ninja Turtles, Power Rangers, Care Bears, Strawberry Shortcake
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Dealing with the Effects o Media Content Literacy—about characters, themes, information o Media Grammar Literacy—television production and presentation features. o Medium Literacy—different techniques of television vs. print vs. radio, etc.
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Media Literacy o Cognitive dimension: thinking, knowledge, and mental processes o Emotional dimension: emotional responses to media o Aesthetic dimension: artistic comprehension o Moral dimension: comprehending underlying values
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Children and TV Violence o Children’s television shows (5-10-years-old)
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This note was uploaded on 02/15/2011 for the course RTV 3405 taught by Professor Sugar during the Fall '08 term at University of Florida.

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Television and - Television and Children Learning Overview o Children in the United States watch an average of 3 to 5 hours of television every day

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