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rtv3007exam _ 3 study guide

rtv3007exam _ 3 study guide - RTV 3007 Study Guide Third...

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RTV 3007 • Study Guide • Third Exam Below are items that you should know in preparation for the third exam covering structure/operations, regulation, programming and ratings. covering material discussed in class as well as Chapters 7, 8, 9, 10, and 12 of Broadcasting, Cable, The Internet and Beyond . We will review any questions that you have during class. Industry: The Business of Broadcasting, Satellite and Cable 1. What is the relationship between a broadcast network and its affiliates? 2. What is the overriding goal of commercial electronic media? 3. What is the difference between monopoly, oligopoly, and pure competition? 4. What is the difference between a group owner and a network owned and operated group of stations? 5. Horizontal integration and vertical integration 6. What are the different station ownership types? 7. What does a broadcast television network depend upon to distribute its programming? 8. Why are television networks efficient for national advertisers and local stations? 9. What is the general definition of a network? 10. What are the different types of broadcast networks? 11. What is the difference between the American broadcast model and that of other countries? 12. What are the differences between broadcast and cable networks in how they are distributed? 13. Even though it offers more networks, why doesn't cable have a huge audience share advantage over broadcast networks (within prime time)? 14. Gross rating points, Cost per thousand 15. What is the most important day part in terms of radio ad sales? 16. What are the differences between Local Spot Sales, Network Sales, and National Spot Sales? 17. What are the differences between Up Front and Scatter Markets? Programming (Radio and TV): 18. What is a format? What are some keys to successful formatting? 19. Local, Pre-Recorded and Network Radio Programming 20. What is a Target Audience 21. What is a Hot Clock? What are day parts?
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