identify to whom you are selling ppt

identify to whom you are selling ppt - Identifyyourcustomer...

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Identify your customer Class 25
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To whom are you selling 2 Mass audience versus target audience Very few products will have a universal appeal Identify the  particular group of people  to whom  your product appeals to The more specific you are about the target group  the better your copy will be
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To whom are you selling 3 Profiling your target audience: Demographics and psychographics Demographics: Age, gender, race, income, education, geographic  location, etc. Psychographics: Lifestyles, interests, values and attitudes
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To whom are you selling 4 Possible attitudes of your target  audience to your product Acceptors Rejecters Skeptics Apathetics 
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To whom are you selling 5 The acceptors oh yes! Those already favorable predisposition to the  product PSA: They agree a donation is helpful Commercial: They agree the product is useful   Promo: They realize the reward in watching the  program  Strategy needed: They need to be nudged into  action
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To whom are you selling 6 The rejecters heck no! Reject the product category in general or your  brand specifically  Strategy needed: eliminate resistance Address what they reject  Show why it isn’t so bad or highlight   other   advantages in the product
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7 ANNCR: We all like peace and quiet. It’s nice to hear yourself think. So the noise in downtown Carrington must be driving you up the walls. Jackhammers, riveting, truck engines. When will it stop? It’ll stop by the end of next year. It’ll stop when your new mall is ready for your enjoyment. It’ll stop when we all have a downtown mall that we can comfortably shop in; winter or summer. Your Carrington Chamber of Commerce asks that you let us continue to make some noise about the new downtown mall. Things will be peaceful again when it’s done. Much more peaceful, much more relaxing than before we started. The new Carrington Mall. Better shopping, better business, a better city. The Carrington mall. It’ll be the quietist ever then; because we’re raising the roof now. Making amends for the noise
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identify to whom you are selling ppt - Identifyyourcustomer...

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