identify what you are selling ppt

Identify what you - Identify what you are selling The feature and benefit Class 24 Plan for your copy It is not preferable it is essential Identify

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Identify what you are selling: The feature and benefit Class 24
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Plan for your copy It is not preferable it is essential Identify what you are selling Determine of who is your target audience Consider how you are going to sell it to them
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Identifying the product 1. Research the “product” What is the product/service/person I am selling? 2. Find out the product benefits What does the “product” offer the customer? Saving money/time Making more money Looking better Being happier
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Remember features are NOT benefits! Feature: what the product is, what it does Benefit : how it helps customers achieve what they want If a feature is to be mentioned it is only to clarify the benefit it offers the customer
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Identify the product 1. Research your “product” What is the product/service/person I am selling? 2. Find out product benefits What does my “product” offer to the customer? 3. Identify what benefit(s) set the product apart from the competition
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Product positioning Finding the benefit that is unique to your product a niche for the product that sets it apart from the competition This unique benefit will become your (unique) selling point (USP) Product re-positioning
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This note was uploaded on 02/15/2011 for the course RTV 2100 taught by Professor Pactor during the Spring '06 term at University of Florida.

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Identify what you - Identify what you are selling The feature and benefit Class 24 Plan for your copy It is not preferable it is essential Identify

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