leads ppt - Leads Class 5 Stimulate mental imagery"a big...

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Leads Class 5
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2 Stimulate mental imagery "a big building" or "a building almost as big as the Empire State building" "a small book," or "a book small enough to fit into your back pocket"
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3 The inverted pyramid style of print Important information Less important information Even less important information Least important information
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4 Difference between writing a print and broadcast story Broadcast news writers must sustain the information level (interest) throughout a story There is no time for less newsworthy material
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5 Writing to time 20 second story -- the barest of bones 35 second story -- some flesh to the bones 2 minutes -- bones, flesh and some muscles!
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6 Parts of a basic broadcast story An eight-line story is approximately 25 seconds long Four parts: First sentence Second sentence Other sentences And the final sentence
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7 Parts of a basic story First sentence: what the story is about. What makes this story a news story Second sentence explains what we mean by the first sentence. Other sentences develop context and detail. Why/How of things Final sentence lets us know that the story is over. A look at the future or consequences
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8 Broadcast lead It is a beginning to the story It captures the essence of the story WITHOUT too much detail Its other main purpose: to command attention/to tease A good lead is key to a good story
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9 Write a lead that … Grabs attention Sets the mood for the rest of the story: Indicates what the story is about
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10 Best strategy to write the winning lead … Focus on what in the story makes it special/newsworthy?
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11 Timeliness News spoils after it has been out for a while Always lead with the fresh angle YESTERDAY’S LEAD Forest fires are finally under control The secretary of state said something controversial Suspects were captured this evening TODAY’S LEAD Mop up operations are now underway Reactions today to what the secretary of state said Suspects are in jail
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leads ppt - Leads Class 5 Stimulate mental imagery"a big...

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