promos and copy style ppt

promos and copy style ppt - Promos, IDs and copy style...

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Promos, IDs and copy style Class 21
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RTV 2100 Sound elements 2 Announcement Readings not in the book are on e-reserve You can access them on your computer and download them https://ares.uflib.ufl.edu
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RTV 2100 Sound elements 3 Outline Define continuity Station IDs and Promos Copy styles
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RTV 2100 Sound elements 4 Continuity (copy) Short pieces of writing that connect radio programs together Goals Useful tidbits – weather and time blurbs Define, promote a station -- station IDs and promos Pay the station’s bills -- commercials Involve the station in public service -- PSAs
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RTV 2100 Sound elements 5 Traffic department Schedules programs for air Writes continuity that segues from one program to another
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RTV 2100 Sound elements 6 Copywriters can work in … Broadcast stations Advertising agencies Businesses not related to mass media Company Political candidates Non profit organizations
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RTV 2100 Sound elements 7 In-station copywriters Short deadlines Serve competing clients
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RTV 2100 Sound elements 8 Types of persuasive announcements/ spots Promos Commercials Public Service Announcements (PSAs)
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RTV 2100 Sound elements 9 Promotions Could be written in-house Or by specialty service firms JAM Creative Productions Peters Production Film House
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RTV 2100 Sound elements 10 Promos Promote the station’s character Promote individual programs Promote station personalities Promote station’s involvement in community service
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RTV 2100 Sound elements 11 Celebrities do promos
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promos and copy style ppt - Promos, IDs and copy style...

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