review of production writing ppt

review of production writing ppt - Review Production...

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Review: Production writing
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review 2 What is a sound picture made of? Four elements Words Music: gives words recall power Sound effects: explain a situation and attract attention Silence: emphasize a point Remember radio format
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review 3 Announcement types Persuasive content to achieve a specific behavior or attitude 1. Promotions build a favorable image tune in to a station or program 2. PSA social causes Adopt an idea, donate money, volunteer 3. Commercials 1. sell a product or service
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review 4 Legal Station ID Must have station’s call letters followed by the community to which the station is licensed Example WUFT Gainesville
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review 5 Optional ID Not legally mandated Devoted to station image building 1. Tells the listener what to expect to hear on the station 2. “what we do for you” promise
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6 PSAs Definition A not-for-profit announcement, to persuade the audience to do something in the interest of the community What is the difference between a PSA and commercial? What is the Ad Council? What are the biggest challenges for the writer
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review of production writing ppt - Review Production...

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