tv commercials ppt

tv commercials ppt - TV commercials Class 28 Drafting a TV...

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TV commercials Class 28
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2 Drafting a TV spot The script The storyboard The photoboard
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3 Video Audio WIDE ESTABLISHING SHOT OF WOMAN STANDING LOOKING OUT WINDOW, HER BACK TO CAMERA WOMAN TURNS SLOWLY AWAY FROM WINDOW SHE BEGINS TO SMILE CAMERA WIDENS TO REVEAL HER OLD WOODSTOVE SUPER: Montana Power Company 4.9% APR financing. You many qualify. Call for details. WOMAN : (Despondently) Empty promises! That’s all I get! You promised to keep me warm. You don’t. You made me think I’d live in comfort. I don’t. Instead I spend all my time cleaning up after you. You just take, take, take. Well, enough is enough! (Proudly) Today, I bought a natural gas furnace. That’s right! (Triumphantly) You’re through! ANNCR : Get more than you expect with clean comfortable natural gas heat. It’s the smart choice. SFX : WOODSTOVE COUGHS, SIGHS Orlick
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4 The storyboard The visuals are sketched and narration is written at the bottom of each shot To “show” the client what the spot will look like
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5 The storyboard
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6 The photo board Photos of the main action in the spot pasted together
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This note was uploaded on 02/15/2011 for the course RTV 2100 taught by Professor Pactor during the Spring '06 term at University of Florida.

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tv commercials ppt - TV commercials Class 28 Drafting a TV...

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