TV ppt - Television news Class 13 Outline television...

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Television news Class 13
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Television I 2 Outline television newswriting Keeping a strong relation between the audio and video Writing to visuals Touch and go technique Memorable stories
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Television I 3 Television news … Narration follows the principle of aural style Visuals play a role in telling the news story
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Television I 4 In television news writing video counts The presence of visuals influences the value of news stories
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Television I 5 Combining the visual and narrative tools: Information processing theory Humans allocate cognitive resources to process information These resources are limited If the message demands too much cognitive resources an information overload occurs
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6 Processing television messages: audio-visual relationship Two channels of information Audio channel carries verbal information Video channel carries visual information Poor news writing. When the verbal component has little or no relation to the visual component. Information overload
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TV ppt - Television news Class 13 Outline television...

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