programming lesson 2

programming lesson 2 - DevelopingtheMusicFormat...

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Developing the Music Format
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The “Format Hole” l Programming Strategies l Do a better job at a specific format than the  competition l Develop a niche that will deliver a large  enough audience to attract advertising 
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The “Format Hole” l Internal Factors l Station ownership, dial location, power,  technical facilities, management philosophy l External Factors l Geography, population characteristics
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Audience Analysis l Goal of radio  programming - attract and maintain an audience l Target Audience - the  primary group sought by  the station is defined by l Demographics - age,  education, racial/ethnic  background, sex l Psychographics - attitudes, 
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Listener Demographics l Radio has phenomenal reach l Reaches 250 million people each week l Just under half of all 12+ listen between 6 and  10 A.M. l Between 6 A.M. and 6 P.M. radio reaches  more people than TV, cable, newspapers,  magazines and online services
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Listener Demographics l Demographic categories - age breakouts  (e.g. 18-24, 18-34, 18-49) l Ideal Target Group - women, mid-30s
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Listener Psychographics l Current research rage - measures  qualitative research (values and lifestyles  of listeners) l Attempts to understand  l Attitudes l Beliefs l Leisure pursuits
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The Hot Clock l The “format wheel” - looks like the face of  a clock l Used to plan and execute the station’s sound
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This note was uploaded on 02/15/2011 for the course RTV 3007 taught by Professor Staff during the Fall '08 term at University of Florida.

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programming lesson 2 - DevelopingtheMusicFormat...

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