programming lesson 3

programming lesson 3 - l l...

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Quick Facts l Percent of Americans who cite TV as credible: 64 (2006) l Percent of Americans who think network news  organizations are more interested in ratings than generally  informing the public: 66 (2005) l Cost per episode of  Seinfeld  in cable syndication: $1  million l Number of new program ideas pitched to TV networks  each year: 5,000 l Number of successful new TV series each year: 1-3  (average)
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A Brief History of TV News l The Kennedy Assassination - Television  emerges as primary source of news and  information l Killing of suspect, Lee Harvey  Oswald in front of millions l JFK’s funeral seen worldwide l 9 of 10 Americans watch JFK  funeral on TV
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Television Comes of Age Television and Civil Rights l Integration of Central H.S., Little Rock, 1957 l “I have a dream” speech by M.L. King, 1963 l Civil rights marches across the South l 1965 Watts riots; 1967 nationwide riots l Assassination of Martin Luther King, April, 1968
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Television Comes of Age l Television and the Vietnam War: 1961-75 l  War years mirror rise in TV technology l  War serves as training ground for news people l  Nightly casualty list brought into America’s living  rooms (i.e. the dead and wounded)
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l “Happy Talk”: glamorous anchor-journalists  sometimes lack real journalism skills
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programming lesson 3 - l l...

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