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radio, tv and internet lesson 1

radio, tv and internet lesson 1 - Radio,Television,The...

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Click to edit Master subtitle style Radio,Television, The  Internet and New Media 
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Click to edit Master subtitle style Radio
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Quick Facts Number of commercial AM stations in 2006: 4,795 Number of commercial FM stations in 2006: 2,746 Number of country radio stations (2006): 2,126 Average number of radio stations in most U.S. markets: 25 Number of stations in the U.S. playing a polka format: 4
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Click to edit Master subtitle style Radio’s 3 C’s Indicate the  Nature of the Business Competition Consolidation Control
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Competition There are more radio stations than any other  media § 5 times more radio than newspapers § 10 times more radio than television There’s competition for advertising revenue  within the radio market
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Advertising  Expenditures 2004
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The Radio Station Universe Out of the 13,700 stations § 35% are commercial AM stations § 45% are commercial FM stations § 20% are noncommercial FM stations
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The Radio Station Universe Radio is a locally based medium § AMs in local markets rely on local advertising § FMs frequently dominate in larger cities,  combination of national spot and local  advertising
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Share of the Audience FM stations - 80% of all radio listening The most profitable of all stations  § Big FM stations in major cities § AM news/talk stations in major cities
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Consolidation
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