regulation ppt - Click to edit Master subtitle style...

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Unformatted text preview: Click to edit Master subtitle style Regulation O bj1 0 What is Regulation? Regulation is control or direction by govern behavior, typically applied to businesses Regulation is method of coordinating complex social activities that the market cant effectively control or produce desirable outcomes for society What is Regulation? n the government licenses broadcasters to serve the public interest n public airwaves, spectrum scarcity, and local service have a long legal tradition in US Rationale n Scarcity Theory: electromagnetic spectrum is limited and a national resource; government reserves the right to impose obligations & regulations on those allowed to broadcast (traditional rationale) Rationale n Pervasive Presence theory: TV and radio so pervasive and potentially intrusive that the public is entitled to some protection from unwanted or offensive messages (recent rationale) Telecommunications Act of 1996 n The most significant piece of electronic legislation in more than 60 years n Intent - create competition between cable & phone companies n Removed limits on number of radio stations one could own n Liberalized rules covering local ownership Telecommunications Act of 1996 n The most significant piece of electronic legislation in more than 60 years n Could own multiple stations if combined viewership is less than 35% of nations homes (up from 25%) n Created 8-year, license renewals for both radio & TV n Required new TV sets to carry V-Chip: The Environment of Regulation: Participants 1. Federal Communications Commission n The FCC is a major force in the creation of electronic media policy n 5 Commissioners: Presidential appointment, Senate-confirmed The Environment of Regulation: Participants 1. Federal Communications Commission n The 5 Commissioners are served by the following bureaus: n Consumer and Government Affairs Bureau: n Enforcement Bureau n Wireless Telecommunications Bureau n Wireline Competition Bureau Structure of the Federal Communications Commission The Environment of Regulation: Participants n 2. Congress n Created the FCC; all previous broadcast legislation n Example: ended TV advertisement of cigarettes, 1969 The Environment of Regulation: Participants n 2. Congress n Controls purse strings of FCC n Can create new legislation n Can hold public hearings on actions of FCC The Environment of Regulation: Participants n 3. Courts n Rivals Congress in terms of influence over the FCC n Main Player: U.S. Court of Appeals (DC Circuit) n Courts look for fair, nonarbitrary actions by the The Environment of Regulation: Participants n 3. Courts n Courts interact with other regulatory forces not in a vacuum n Courts articulated the pervasive presence rationale The Environment of...
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regulation ppt - Click to edit Master subtitle style...

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