Chapter 7 Exam

Chapter 7 Exam - 100% (20 out of 20 correct) 1. _ is a type...

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100% (20 out of 20 correct) 1. ______________ is a type of processing of persuasive messages that occurs when people have the ability and motivation to carefully listen to and evaluate the content of a message. A. centr al route proc essin g B. heuri stic route proc essin g C. perip heral route proc essin g
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D. temp orary route proc essin g E. both heuri stic route proc essin g and perip heral route proc essin g 2. What two distinct factors help determine which route of persuasion an individual is likely to use? A. moti vatio n to focus and the incen tive to focus
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B. moti vatio n to focu s and the drive to focu s C. abilit y to focus and time to focus D. abilit y to focus and no distr actio n
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E. abilit y to focu s and the moti vatio n to focu s 3. Research shows that attitudes changed through which route are longer lasting and more resistant to future persuasion efforts? A. the heuri stic route B. the perip heral route
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C. attitu des chan ged throu gh the heuri stic route and the centr al route are equal ly resist ant D. the centr al route E. both the heuri stic route and the perip heral route
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4. Research suggests you are more likely to be persuaded by someone who is _____________. A. attra ctive B. likea ble C. credi ble D. simil ar to you E. all of these 5. You would like to buy a cell phone and you see a new model being advertised on television by an attractive, likeable, and famous individual. You also have a good friend who insists that this is the best cell phone money could buy. Research on persuasion suggests that you will:
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A. buy the cell phon e beca use you are more persu aded by the attra ctive , likea ble, and famo us indiv idual
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buy
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Chapter 7 Exam - 100% (20 out of 20 correct) 1. _ is a type...

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