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PUR 3000: PRINCIPLES OF PUBLIC RELATIONS – Section 3948 Course Syllabus – Spring 2009 Tuesday, Periods 6 and 7 (12:50 p.m. to 2:45 p.m.) Thursday, Period 6 (12:50 p.m. to 1:40 p.m.) WEIMER 1064 Professor: Deanna K.W. Pelfrey, APR, Fellow PRSA 2024 Weimer Hall – Second Floor Phone: 352.392.3113 E-mail: [email protected] Office Hours: Tuesday – 10:00 am to 12:00 noon Thursday – 10:00 am to 12:00 noon or by pre-scheduled appointment Assistant: Maria De Moya G040 Weimer Hall Phone: 352. 846.1154 Email: [email protected] Office Hours: Monday – 2:00 pm to 4:00 pm Wednesday – 9:30 am to 11:30 am o r b y p r e - s c h e d u l e d a p p o i n t m e n t Appointments. Please visit Maria De Moya‘s office during designated office hours to discuss assignments, class-related materials, or any other academic concern. Or, schedule an alternate appointment by e-mail. If there are any unresolved issues or other matters, please visit Professor Pelfrey during office hours, or by e-mail schedule an alternate appointment with the professor. Catalog Description and Prerequisites. Credits: 3 – PUR 3000 includes the nature and role of public relations in a democratic society and worldwide; activities of public relations professionals; major influences that affect organizational behavior; and ethics and professional development of practitioners in the private and public sectors. Emphasis is placed on management functions and developing effective public relations strategies. In order to enroll in this course, you must have sophomore standing. The course is designed to introduce the field of public relations to undergraduate majors and non-majors. For those majoring in public relations, this course serves as the foundation of the public relations curriculum. For those planning careers in other areas, the course provides an
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overview of public relations practice and addresses the consistent use and value of public relations in influencing business decision-making on a daily basis in a variety of for-profit and not-for-profit organizations and situations. This learner-centered course will primarily use class discussion and participatory instruction to engage in the learning process. We will rarely simply recount what is stated in the readings, but rather use them as a springboard for expanded discussion. We will emphasize interactivity and collaboration and classes will move in something of a seminar format, much like the collaborations that operate in the professional world. This course is outcomes-based, and you will be evaluated primarily on your ability to transfer the theory and knowledge shared in class into workable solutions. Since there is no one single solution to any public relations problem, we will be looking at public relations from a variety of angles throughout the semester. Topics will include the development of the public relations field; the role of public relations in organizations and society, nationally and internationally;
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