Week-3.-Target-Buyer-Analysis.xlsx - Target Market Analysis...

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Target Market AnalysisHow to complete the spreadsheet:From the Organic Bites business scenario, identify two key target buyer groBelow is an example of one target buyer group for a local grocery store.#BusinessTarget Market NameJoe's Grocery Busy MumTarget Buyer 1Organic BitesOffice workersTarget Buyer 2Organic BitesStudentsStudent Name:EXAMPLETarget Buyer
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oups and complete the table below.Age GroupFemale31 - 55 years oldMarried/with partnerMale/Female20 - 35Single/PartnerMale/Female17-24SinglesGender (Male or Female or Both)Marital Status(Single or Married / Partner)
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Yes: 1-2 children under 12Medium - HighCollege / UniversityNo children High UniversityNo childrenLowStill studyingHave Children? (Yes or No)Income (Low, Medium or High)Completed Education (None, High School, College / University, Masters / PHD)
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What are their interests / hobbies?How do they spend their weekends?Catching up with friends/drinking/beachCattching up with friends/School-Uni activties
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