Week-5.-Digital-Marketing-Plan.xlsx - DIGITAL STRATEGY...

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DIGITAL STRATEGY COMPONENTS 1. Read each digital strategy component listed below inc 2. Select the digital strategy components that are relevan Digital Strategy Component x Website x Content Marketing Email Marketing x Social Media x SEO (Search Engine Optimisation) Place "X" in selected digital strategy components
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Paid Search (Pay per click) x Customer service and support
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cluding the examples and the resource link. nt to your business, by placing an "X" in Co Examples of Component Activities • Design / Navigation • Images • Content • E-Commerce platform • Mobile optimisation • Blogs • Video • Infographics • Podcasts • E-books • Informational such as new product or discount • E-newsletter • Product email: tips and tricks • Event invitation • Co-marketing send • Internal updates • Loyalty Programs • Select the best social media platforms for your business and create business account / page. • What content will you post and how often? • Loyalty programs • Key influencer campaigns • User experience • Keyword research • Site speed • Internal links • Backlinks • Meta descriptions and title tags • Tagged images
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• Google AdWords • Keyword research • Testing and managing campaigns • Listen on social media • Create support centre • Email enquiry • Online support chat • Ensure timely response
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. olumn A. (you must select at least 5) Resource Link - successful-ecommerce-website/ - content-marketing/#d6534c010b9b - of-marketing-emails-you-could-be-sending-free- templates.aspx#sm.00006o9hxe1235d49svz7snim5knn - essentials-you-need-for-optimizing-your-site/ - seo-marketing-tutorial
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- ecommerce-infographic
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Organic Bites Digital Marketing Plan 1. Digital Strategy Component 2. Digital Activity 3. Details 4. Key Objective 6. If External - who? 7. Estimated Cost
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