11.16.09. - Chapter 19

11.16.09. - Chapter 19 - 11/10/09 Chapter 19 Alex Silkin...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
11/10/09 Chapter 19 Alex Silkin Case Incident 1 - Innovating Innovation 1. Gil Cloyd is an active supporter of his unique strategy of innovating innovation, who inspires his organization to use his approach to achieve success, making him an idea champion. He has managed to build support for his strategy among the employees, as he shifted P&G's evaluation emphasis from indicators of internal R&D efforts to perceived customer value, radically changing the business's strategy by overcoming resistance. Furthermore, he actively ensures that his innovation strategy is implemented by continuously emphasizing "learning as a critical element to continued innovation success", pushing his organization to explore new ideas such as computer modeling and simulation. 2. P&G is a learning organization. Continuous change and innovation is part of the organization's structure, which is demonstrated by the chief technology officer's emphasis on "learning as a critical element to continued innovation success" and
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

11.16.09. - Chapter 19 - 11/10/09 Chapter 19 Alex Silkin...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online