100%(1)1 out of 1 people found this document helpful
This preview shows page 1 - 3 out of 5 pages.
Student activity: Task 2a.Read the following links and research the common words used to trigger emotional responses on social media and explain why they initiate responses/reactions. Identify emotional triggers that can be applied to BBC advertising campaigns. Write your response.The common words to trigger emotional responses are : the five W’s – Who ; What ; When ; Where ; Why ; The 5 W’s provide structure, tangibility and answers to a number of important questions, including, “How will we succeed in social media?”All of these triggers can be used for the strategy of BBC if they want to improve their social media campaign. These are basic questions that should always be asked when gathering information. They are typically used in research, whether it is for journalism, police investigations, or a research paper. They may be simple questions, but they constitute a formula for getting the complete story on a subject.b.What is attention span? How can you retain your target audience’s attention? What methods would you use?-the length of time during which one (such as an individual or a group) is able to concentrate or remain interested-It really is about the little things, be truly helpful—and surprisingly awesome; building a reputation; make the steps easy and obvious. It’s very important to show the human side of the social media strategy and be personal. It is important to important to be unexpectedas well to keep the customers attention. -Be Sure That Your Website Loads Quickly; Leverage Compelling Visuals; Think Mobile; Try and Try AgainStrategy(What)E.g. Limited time experience holidays -Website is loading quickly with ads on it-Create an ad with a GIF-Sharing the messageMethod(How)E.g. 20 second ad via YouTube -10 sec ad on the website while loading-5 seconds when opening a website-1 click to share
c.You are required to develop a strategy: select social media platforms and relevant contentto meet client requirements. It is important to ensure that the social media strategy you are developing, maintains integrity of the brand, message and develops trust. Explain in the table provided below:Blue Business College Social Media Strategy