Student activity: Task 1
a.
Review Blue Business College Social Media Brief (Appendix 1) and state the objectives that have
been set for growing engagement in social media.
Blue Business College’s long-term goal are:
-
To have a strong brand recognition as a quality education provider among the younger
population who opt for college education
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To enrol 30% new students after implementation of digital marketing activities
-
Strong digital media strategy in order to promote their brand and services on channels used
by their target group
-
Gain more engagement on social media from current students through recommendations they
make to their network
-
Use social media as advertising channel for gaining new enrolments.
Short term goals, planned by the end of 2017:
-
Upgrade of Facebook profile and prepare content calendar of engaging posts for the target
group
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Set up new profiles on alternative social media platforms and plan the content calendar for
postings
-
Prepare paid advertising and engaging posts plan for promoting courses and the College:
Open day on 23rd October 2017 and start of the academic year intake date 10th November
2017 to the primary target group.
b.
What is Blue Business College’s target audience? Identify and specify the characteristics of their
target audience.
Age Range:
18 – 20 years; 21 – 29 years
Gender:
Anyone is welcomed (no gender specified)
Lifestyle:
Young graduates – young people
Location,
where do they live
Location is not specified, they can come from any suburb
Interests:
To obtain professional knowledge
Income:
Not specified
c.
Now that you have identified the target group, refer to an applicable research (Appendix 3 and
Appendix 4) or any other suitable source by your choice and research their online habits.
