3.docx - a Based on your selection what Social Media tools and techniques will you implement to maximise cross-platform device site and application

3.docx - a Based on your selection what Social Media tools...

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a. Based on your selection, what Social Media tools and techniques will you implement to maximise cross-platform, device, site, and application engagement with BBC’s audience? Research and write your findings below, explaining why you would use those tools and techniques. Paid Social Media Tools The power of social sites goes far beyond organic reach. Paid platforms can get your brand in front of large groups of active users that you’d otherwise be unable to reach. The major social networks have so much data on their users that targeting can become extremely granular and effective, making social an ideal place to pay for impressions. Ex: Facebook’s Power Editor The Power Editor is Facebook’s own tool for creating and running hyper-specific advertising campaigns. Facebook is constantly improving its ad platform, and the tool frequently releases new targeting and budgeting features for users. For marketers just starting on the paid social front, this is easily one of the best digital marketing tools with no third-party fee to create and manage your advertisements. The platform’s detailed parameters ensure that you target exactly who you want; meanwhile, you can also set limits to avoid blowing out your budget. Email Marketing Tools The first email was sent way back in 1971, so it’s kind of strange to think of how big a part it still plays in digital marketing at large. Despite being old-school, email is easily one of the most effective marketing channels in terms of ROI. Email usage continues to grow approximately 4% year-over-year and has no signs of slowing down anytime soon. Ex: MailChimp MailChimp represents an absolute giant within the email marketing space, with over 250 billion emails sent by its users last year. The beauty of MailChimp is the platform’s usability and sliding price tag based on the size of your email list. In particular, their “forever free” plan is perfect for smaller marketers looking for an introduction to email marketing. If you’re new to digital marketing tools or email in general, MailChimp represents a great starting point. Programmatic Advertising Tools Programmatic advertising refers to the use of software to automate the purchase of media from both online and offline channels. In other words, ads are purchased and displayed automatically based on data. Two of the largest benefits of using programmatic media buying solutions is you can reduce the time you spend finding the best networks to advertise. Secondly, you gain access to the plethora of data that most of these companies have access to.
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