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Unformatted text preview: Generalize Interviews and questionnaires Existing data Experiments: Hawthorne Effect (people act different when they know they are being watched) Participant observation/case studies Content analysis Historical research Evaluation research 4. Analyze data/statistics • Correlations ( how two or more variables influence one another; related) • Validity (how well it accurately measures) • Reliability (accurately measured over time) • Averages (mean, median, mode) *Spurious Correlation: a third variable that actually is causing the relationship between the two variables 5. Research Conclusions and report results • Research ethics...
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This note was uploaded on 02/15/2011 for the course SOCIOLOGY 1310 taught by Professor Gaylebouzard during the Spring '11 term at Texas State.
- Spring '11