sg - 1. Differences between broadcast and cable networks in...

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Differences between broadcast and cable networks in how they are distributed Broadcast use affiliates in local markets Cable networks use MSO through local stations such as Cox 2. Even though it offers more networks, why doesn’t cable have a huge audience share over advantage over broadcast networks (within primetime)? Each broadcast has a much larger audience than cable does. ABC has a much larger audience than discovery channel. 3. Gross rating points, cost per thousand Gross Rating points- evaluates a run of x number of commercials over a specific time period that has a consistent rating for the target audiences. Cost per thousand- (CPM) is used to express the cost of reaching 1,000 members (M) of the audience Calculating the CPM - you need to know the cost of the spot and the size of the audience. CPM is a good way of expressing “efficiency” of the media buy 1 rating point it one percent of the audience. 4.
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sg - 1. Differences between broadcast and cable networks in...

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