buyer - Name : Shabana Ambreen Assignment # 2- Buyer...

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Name : Shabana Ambreen Assignment # 2-- Buyer Behavior Instructor-- HAROLD GRIFFIN Course-- Essentials of Healthcare Marketing Date-- 01/30/11
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Adults face opportunities to make decisions constantly. Each day, people decide how best to solve issues, plan for the future, make ethical decisions, and more. Some decisions require little to no extra thinking, with minimal consequences or benefits; whereas other decisions require much more time due to the magnitude of the decision, and its potential impact on the well-being of self or others. Important decisions can result in significant consequence or benefits. There are three types of Alternative decision-making sequences, Routine decision-making situation involves repetitive purchasing. In these instances, there is often little difference between competing market alternatives. Routine decision can involve both the high and low involvement. In the case of high involvement the consumer engages in little extended decision making n frequently choosing to use his prime care physician. The consumer has developed loyalty to the provider. In product marketing, this situation is referred to as brand loyalty for example a 25-year old, healthy worker who sees the same physician for minor medical needs, in which the consumer regularly choose the same product or services to fulfill a recognized. Complex decision making involves situations in which there is high involvement and extended search. This scenario might well arise in health care situations. A consumer facing major surgery might decide to consult with a couple of physicians for their recommendations. The patient might also research any available data on mortality and morbidity statistics as they apply to particular hospitals and physicians. The individual might also ask friends or family for their insights as to places to go for treatment. Obviously in such situations, risk is high and extended search becomes warranted for
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This note was uploaded on 02/16/2011 for the course ECON 2302 taught by Professor Johnellis during the Spring '09 term at Temple College.

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buyer - Name : Shabana Ambreen Assignment # 2- Buyer...

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