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Unformatted text preview: Adults face opportunities to make decisions constantly. Each day, people decide how best to solve issues, plan for the future, make ethical decisions, and more. Some decisions require little to no extra thinking, with minimal consequences or benefits; whereas other decisions require much more time due to the magnitude of the decision, and its potential impact on the well-being of self or others. Important decisions can result in significant consequence or benefits. There are three types of Alternative decision-making sequences, Routine decision-making situation involves repetitive purchasing. In these instances, there is often little idfference between competing market alternatives. Routine decision can involve both the high and low involvement. In the case of high involoment the cosumer engages n little extened decision making n frequently choosing to use his primey care physician. The consumer has developed loyalty to the provider. In product marketing, this situation is referred to as brand loyalty for example a 25-year old, healthy worker who sees the same...
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- Spring '09