Psych 101 Lecture 11

Psych 101 Lecture 11 - Major Points We learn by association...

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Major Points We learn by association Simply pairing 2 stimuli is enough to create learning -Learning is influenced by information processing and by our physiology Social Learning Theory •We sometimes learn by watching others •Examples: –Parents –Peers –Media (commercials, movies) Social Learning Theory Media Example •Albert Bandura and the Bobo Doll Study •Consider this: After years of television violence research, studies show that there is a greater relationship between TV violence and actual violence than between cigarette smoking and cancer. What is needed for optimal social learning: –Observation must be first coded, organized, represented (Behavior leading to good basketball playing) –Outcome of behavior should be valued –Observer should admire the individual - This leads to what Bandura calls Self-efficacy Memory •Sensory(iconic) memory –Brief memory store (< 1 sec) •Brief •Accurate •Short-term memory –Intermediate memory system that is kept in consciousness
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Psych 101 Lecture 11 - Major Points We learn by association...

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