Unformatted text preview: 8 princ1.create a new product or service2.enhance products or services 3.differeniate products or serv 4.lock in customers and buyers 5. Lock in suppliers 6. Raise barriers to market entry 7. Establish alliances 8. Reduce costs...
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- Fall '09
- Establish alliances, keys elementsdevelopment, Raise barriers, objectives. Moore, Reduce costs