Competitive Advantage v2

Competitive Advantage v2 - InformationSystems...

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Information Systems Creating Competitive Advantage
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Impacts   of Information Systems Run-Grow-Transform Users – Data - Technology
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Identifying IS Impacts Organizational  Level Business Process or  Activity Description Operational Accounts receivable Track money owed  the firm Management Budgeting Prepare short-term  budgets Strategic Profit planning Plan long-term  profits
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Two Strategies Companies must be innovative to survive and succeed Exploitation  : Discovering and implementing  incremental improvements  to current operations         (Run and Grow) Exploration  : Identifying and developing new business  opportunities, e.g. new product development  (Transform) Investments in IS should be tied to a firm’s business  strategy to be worthwhile
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Steps for Identifying Opportunities Understanding the company’s business strategy Understand what the company does. Understand the characteristics of the industry. Identifying key business processes   Top-line or Bottom-line Decide – Want to increase revenue or cut costs? Can you do both?  Run-Grow-Transform framework Improving current processes/activities Looking to expand Reinventing the way the company does business. Identify ways technology could affect the company’s business model  and processes. Identify potential downsides to the new use of IS –  more technology isn’t always a good thing
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Understand the Industry Porter’s Five Forces Model – helps determine the relative attractiveness of an industry
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Understanding How a Business Runs Organizations can be broken down into 
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Competitive Advantage v2 - InformationSystems...

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