Artificial Intelligence Systems

Artificial Intelligence Systems - BusinessApplicationsof

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Business Applications of  Artificial Intelligence
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Artificial Intelligence (AI)  Systems that simulate human behavior Language and Speech Interfaces Data Analysis Complex decision making
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Put decision into effect; allocate resources; control The Role of AI in Decision Making Conceive alternatives; select criteria Use criteria to evaluate and choose among alternatives Collect information; identify problem Tools for recording options and criteria Tools for comparing and contrasting alternatives and analyzing the relative importance of different criteria Tools for identifying relevant alternatives & determining appropriate criteria Recommendations for selecting between options on the basis for complex criteria
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Types of AI Systems Expert systems Neural networks Genetic algorithms Intelligent agents
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Expert Systems apply  structured  reasoning capabilities  (inferences) to reach a conclusion (select  a decision alternative) also called rule-based systems used as “guides” helping people  select  alternatives from large sets of possible  options
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It is your first day on a new job as a credit analyst.  You  are given the following customer profile and asked to  approve or deny credit. Should your firm issue this person a credit card? What rules (criteria) did you use to decide? Expert Systems in Organizations (Credit Risk Evaluation)   Customer Profile (Customer 2532) Years of Credit = 2 Credit Balance = $10,400 Annual Income = $35,000 Home Owner? = No Other Delinquent Accounts = 0 Number of Late Payments = 3
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Expert System Rules Expert System rules specify A set of conditions (IF ….) An action to be taken when the conditions  are satisfied (THEN…) IF Years of Credit < 3, AND Number of Late Payments > 2 THEN Approve Credit = NO [Deny Credit Card Application]
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What decision do you reach if you apply your rule(s) to  evaluate this case?   How would you change your rules to make “better” 
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Artificial Intelligence Systems - BusinessApplicationsof

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