Managerial Decision Making v2

Managerial Decision Making v2 - Recap:Usability

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Recap: Usability Authentication  vs.  Identification  Systems Authentication: verify user is who they say they  are. Requires user to take action in the IS. Impersonal, role-based authentication.
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Recap: Usability Identification  Systems Personally identify users System compares user’s info against  database/repository of all possible user  profiles Costly, used for security purposes
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Recap: Usability Culturally Embedded Systems “Culture”: user characteristics + context of use   (social norms, work routines, thinking styles)   e.g., education vs. corporate users, ethnicity,  System-centered vs. User-centered usability 
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Recap: Usability Example: American vs. East Asian users Attention / cognitive differences Expressing viewpoints and preferences  in decision-making Website Content Design:  visual/pictograms vs. text-based 
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Recap: Usability How is person #2 feeling?
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Cultural differences in attention  
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   In English In Chinese Website usability test
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Differences in Attention  
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Decision Making Decision-Making Approaches  Decision Support Systems (DSS) Group Decision Support Systems (GDSS)
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Decision Making – College Selection How did you pick Pitt? What alternatives did you consider? 
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Managerial Decision Making v2 - Recap:Usability

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