midterm history565

midterm history565 - Kim Smith History 565 Autumn 2010...

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Kim Smith History 565 Autumn 2010 25198 African Americans in the 1920s: In the 1920s many changes were affecting African Americans. They began migrating to the northern states for the promise of expanded industrial jobs and the promise of higher paying jobs. This migration was viewed as a movement of the labor workers. African Americans also moved to start new and better lives, but still found racism, discrimination and economic conflict. They didn’t return to their homes however, this could have been due to the fact that they had sold their homes and land to pursue new lives. This migration of the African Americans did not result in economic progress and they ended up losing more than they gained. At this time there were also black intellectuals trying to change the face of African Americans. From booker T. Washington, whose focus was on industrial and economic progress to Charles Johnson who used arts to crack racism, he was searching for new values for African Americans. A big change came with the “New Negro Movement” or the Harlem Renaissance. The Harlem Renaissance was supported from money from the white community, these whites either felt guilty or wanted to profit from this movement. It improved life for African Americans, through jazz especially. Jazz helped the whites look at the blacks differently they began to create a new identity for themselves, yet there was still racism and discrimination. Finally we have the black aviators; it was thought that if women could fly so could blacks. This could have been viewed as a route to equality. Some progress was being made. Still in the end there were problems.
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There was the up swelling of demands from African Americans and the lack of institutional support. Advertising in the 1920s: Advertising in the 1920s became an industry, advertising firms were staffed by white males trying to sell to women. They wanted to entice them into buying something new because it would be useful around the home and buying new was better. Americans became aware of modernity and the consumer was very unpredictable. Buying something new meant you were part of this new set of values. Old values were used to teach new modern values to Victorian women. Advertisers come up with the personal approach such as Betty Crocker. At this time the invention of the radio helped advertisers because they could advertise over the radio and by word of mouth instead of just by newspaper or magazine ads. Ads were subtly added in broadcasts. Advertising in the 1920s was very successful it created many new possibilities for advertisers and advertising. Today some of the same techniques are being used making their methods lasting and effective. Critics of the New Deal:
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midterm history565 - Kim Smith History 565 Autumn 2010...

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