BBM104_July_2010_TMA1[1] - how does Facebook.com continues...

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BBM104/05 Principles of Marketing Tutor-marked Assignment 1 (TMA1 – 15%) Submission Date: 27 Aug 2010
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BBM104/05 Principles of Marketing Sem: July 2010 Page 2 of 2 Tutor-marked Assignment 1 Instructions 1. TMA 1 covers Unit 1, and 2 2. TMA 1 contains 5 application questions 3. TMA 1 carries 15% of your final total marks 4. The assignment should be typed using Times New Roman, font size 12 and double spaced. 5. The deadline for the submission of TMA is 27 Aug 2010. A softcopy should be submitted via Online Assignment Submission System Questions 1. Compare and contrast between a need, a want and a demand. Use an example to justify your answer. (15 marks) 2. Compare and contrast between a product, a service and an experience. Use an example to justify your answer. (15 marks) 3. Using Facebook.com as an example, discuss
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Unformatted text preview: how does Facebook.com continues to provide superior value added services to its customer, and develop good customer relationship. (20 marks) 4. Provide an example of a Malaysian company adopting a societal marketing concept. Provide justification for your answer. (10 marks) 5. Managers of McDonald’s use the BCG Matrix to assess the market attractiveness and the strength of its current position. Use FOUR (4) of McDonald’s product range to plot into the BCG Matrix using Cash Cow, Star, Question Mark and Dog. In your discussion of each product, justify the reason for placing each product in the respective BCG Matrix quadrant. (20 marks) 6. Using Unit 1 pg 44/45, Table 1.3 as your guide, describe the 4Ps marketing strategies for the said company. Company Product Price Promotion Place Secret Receipe (20 marks)...
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BBM104_July_2010_TMA1[1] - how does Facebook.com continues...

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