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Unformatted text preview: how does Facebook.com continues to provide superior value added services to its customer, and develop good customer relationship. (20 marks) 4. Provide an example of a Malaysian company adopting a societal marketing concept. Provide justification for your answer. (10 marks) 5. Managers of McDonald’s use the BCG Matrix to assess the market attractiveness and the strength of its current position. Use FOUR (4) of McDonald’s product range to plot into the BCG Matrix using Cash Cow, Star, Question Mark and Dog. In your discussion of each product, justify the reason for placing each product in the respective BCG Matrix quadrant. (20 marks) 6. Using Unit 1 pg 44/45, Table 1.3 as your guide, describe the 4Ps marketing strategies for the said company. Company Product Price Promotion Place Secret Receipe (20 marks)...
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This note was uploaded on 02/16/2011 for the course FIN 355 taught by Professor Tang during the Spring '10 term at Aachen University of Applied Sciences.
- Spring '10