BBM104_July_2010_TMA2[1] - BBM104/05 Principles of...

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BBM104/05 Principles of Marketing Tutor-marked Assignment 2 (TMA2 – 15%) Submission Date: 24 Sept 2010
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BBM104/05 Principles of Marketing Sem: July 2010 Page 2 of 5 Tutor-marked Assignment 2 Instructions 1. TMA 2 covers Unit 1, 2 and 3 2. TMA 2 contains 5 application questions 3. TMA 2 carries 15% of your final total marks 4. The assignment should be typed using Times New Roman, font size 12 and double spaced. 5. The deadline for the submission of TMA is 24 Sept 2010. A softcopy should be submitted via Online Assignment Submission System Celcom’s warm Blue Bear KUALA LUMPUR: Just as DiGi‟s Yellow Coverage Fellow has become iconic to its brand, Celcom‟s Blue Bear is soon becoming synonymous with the telco. In its latest Celcom Sale advertisement campaign launched on Feb 1, the fluffy light blue bear was seen climbing the 22-storey Menara Celcom to reach for Celcom Sale “presents” atop the building in Jalan Raja Muda Abdul Aziz here. vertisement will be displayed until the end of the Celcom Sale 2010 promotion on March 31 2010. “The Blue Bear is an icon that we have created to represent a softer side of Celcom as a company that cares for its customers. It exudes the feeling of warmth and fuzziness, complementing our award-winning customer service which complements the strength of our network,” said Celcom Axiata Bhd [formerly known as Celcom (Malaysia) Berhad] CEO Datuk Seri Shazalli Ramly in an email interview. According to him, the Celcom Blue Bear made its debut in a “Thank you for making us No 1 again” advertisement last year, following Celcom Axiata being named among the top 30 brands in Malaysia‟s Most Valuable Brands (MMVB). The bear is also featured
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BBM104_July_2010_TMA2[1] - BBM104/05 Principles of...

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