BBM104_July_2010_TMA3[1] - advertisement below. 1. Comment...

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BBM104/05 Principles of Marketing Tutor-marked Assignment 3 (TMA3 – 20%) Submission Date: 29 Oct 2010
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Sem: July 2010 Page 2 of 3 Tutor-marked Assignment 3 Instructions 1. TMA 3 covers Unit 3 and 4 2. TMA 3 contains 5 application questions 3. TMA 3 carries 20% of your final total marks 4. The assignment should be typed using Times New Roman, font size 12 and double spaced. 5. The deadline for the submission of TMA is 29 Oct 2010. A softcopy should be submitted via Online Assignment Submission System Answer the following questions based on the appended
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Unformatted text preview: advertisement below. 1. Comment on the segmentation, targeting and positioning strategy/strategies used by Fuji Finepix digital camera. (20 marks) 2. Discuss the product strategy/strategies adopted by Fuji in the advertisement. (20 marks) 3. Review the pricing strategy/strategies adopted by Fuji in the advertisement. (20 marks) 4. Evaluate the promotion strategy/strategies adopted by Fuji in the advertisement. (20 marks) 5. Appraise the place (distribution) strategy/strategies adopted by Fuji in the advertisement. (20 marks) Sem: July 2010 Page 3 of 3...
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This note was uploaded on 02/16/2011 for the course FIN 355 taught by Professor Tang during the Spring '10 term at Aachen University of Applied Sciences.

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BBM104_July_2010_TMA3[1] - advertisement below. 1. Comment...

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