MIS440-Spring2010-Syllabus1- Jesse Bockstedt

MIS440-Spring2010-Sy - MIS 440 Electronic Commerce Business Models 3 Credits 1 General Course Information Location Innovation Hall Room 136 Fairfax

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MIS 440, Electronic Commerce Business Models, 3 Credits 1. General Course Information Location: Innovation Hall Room 136, Fairfax Campus Time: Thursdays 7:20-10:00 PM - January 21 st , 2010 through May 6 th , 2009 Course Homepage: Blackboard CE6 (see Course Materials section below) Prerequisites: MIS 301 (grade of at least C) and MIS 310 (grade of at least C) 2. Instructor Information Professor: Jesse Bockstedt Email: [email protected] Office: 150 Enterprise Hall Office Phone: (703) 993-1788 Office Hours: Thursdays 5:00-6:00 PM, or by appointment 3. Course Objectives Young Internet companies with virtually no physical assets, such as Facebook, are being valued higher than industrial mainstays. Over 70% of American adults are active online. In 2007, online sales topped $130B and online advertising expenditures surpassed $25B 1 . Social networking technologies and advances in Internet communications have exponentially increased the connectivity of our business and personal lives. Understanding eBusiness strategy has never been so vital for the modern organization. Are current eCommerce business models sustainable? How can organizations strategically leverage Internet technology? These are the types of questions we will address in MIS 440. Students will understand the contemporary issues in Electronic Commerce and eBusiness and how they affect the success of Internet-based businesses strategies. Students will learn about current Internet technologies and how they are used successfully by today’s businesses. Students will learn the basics concepts of information economics, networked business models, and social media applications, and they will apply these concepts to analyze Internet-based business models. Students will develop a business model for an Internet-based enterprise, and will create a publicly hosted working website to promote their proposed product or service 4. Required Course Materials There is no required textbook for this course. However, there are several required case studies and articles, listed below. Items 1 through 7 are available for electronic download (as PDF) from Harvard Business School Press. Please see the course listing at the HBSP website here: http://cb.hbsp.harvard.edu/cb/access/5024454 . The remaining required articles are either freely 1 All statistics based on industry reports from IDC (idc.com).
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available online (links provided) or through the E-Journal subscriptions in the GMU Library (see E-Journal Search Tab at http://library.gmu.edu/ ). Cases and Articles for Purchase at HBSP Authors Publicati on Date Case # 1. Google Inc. Eisenmann & Herman 11/9/2006 9-806-105 2. Facebook ’s Platforms Eisenmann et al. 3/12/2009 9-808-128 3. The Information Economy; Ch. 1 of Information Rules Shapiro & Varian 10/6/1998 2571BC 4. Pricing Information; Ch. 2 of Information Rules Shapiro & Varian 10/6/1998 2596BC 5. Versioning Information; Ch. 3 of Information Rules Shapiro & Varian 10/6/1998 2574BC 6. Recognizing Lock-In; Ch. 5 of
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This note was uploaded on 02/16/2011 for the course MIS 440 taught by Professor Jessebockstedt during the Spring '11 term at George Mason.

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MIS440-Spring2010-Sy - MIS 440 Electronic Commerce Business Models 3 Credits 1 General Course Information Location Innovation Hall Room 136 Fairfax

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